Freedom Campaign
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  • Investors
09 AUGUST, 2017

On 9th August 2017, we launched #ThankYouFauji campaign wherein, if you opened your 811 savings account before 15th September 2017, you can opt for specially designed #ThankYouFauji Debit Card at just Rs 99 for 1st year.

The Bank will commit that entire Rs. 99 towards supporting education of the children of our soldiers, and is a small way of saying a big thank you to our armed forces.
To promote this campaign, the following were explored:

  • Citizens were asked to upload their video messages on the thankyoufauji.com microsite using the hashtag #thankyoufauji
  • Independence Day RWA Carnivals across country were sponsored, and residents shared their love for armed forces through videos and written messages.