The chip card is also known as EMV Card. EMV is the brand name of EMV Co. which stands for Europay MasterCard Visa.
This organization has set the standards for payment cards with chips. Due to increasing fraud and misuse on the payments that are done through the magnetic stripe cards, the smart EMV cards have been developed according to the EMV standard in order to prevent fraud and misuse.
This makes the chip card more secure against card fraud than cards that rely only on data encoded in a magnetic stripe on the back of the card.