Big or small, online or offline, all businesses require capital for survival. Capital availability is directly proportional to sustainability of your business, at least in the initial days. However, for business expansion, taking the correct measures is necessary.

If you want to upscale your business, listed here are 5 practical tips you must consider for its digital upliftment:

1. Build a unique website

A website creates the first impression for an online business in the eyes of its visitors. Forming an appealing website can serve as an instant conversion determinant. When designing, ensure to have a straightforward navigation as it assists audiences to view their preferred products with ease and minimal hand holding. Also, ensure your website is fast and responsive with peak quality servers providing relevant information.

In case you have partnership with eCommerce sites, then the goal of generating higher sales may be easier as most of these sites are user friendly in nature. Despite this, you must still invest in your website for a higher reach. Ensure to make your website fully functional by adding in a payment gateways.

2. Form a mobile friendly website

As over 73 percent of India’s web traffic comes from mobile phones, you must consider integrating platforms like WhatsApp, Messenger etc. on your website. Note that availability of your website in different screen sizes will enhance your user base, which in turn, will allow you to collect more user data. You can use such data to design your paid campaign on different online channels for higher reach and customer acquisition.

3. Indulge in social media marketing

Social media marketing is an extremely booming business on the internet. There are various kinds of social media channels for distinct uses and each offer different marketing benefits. For instance, Facebook, through its data, knows the requirements of its user base and based upon this, shows them the relevant advertisements. Google, with its search ads, permits you to place advertisements across its vast search network. Twitter, with its push notification ads, helps build awareness.

4. Leverage content marketing

As per research, data suggests that the first page of Google search results tends to gain maximum traction from the audience. And hence, every website aims to reach Google’s first page through SEO (search engine optimisation). Using SEO allows your business to gain higher traffic and stay on the top of your consumers’ minds.

For a proper SEO, you must ensure to optimize your website’s content. As every search query has a specific set of keywords, you must try to figure out the keywords on which you can rank your website’s content. Upon creation of your website content, include the keywords to enhance your website’s relevancy.

5. Engage with influencers

Influencer marketing has grown over the past few years with the rise of various social media vloggers, Youtubers, etc. This kind of marketing is way more powerful than it might seem – which is the reason why you require opting for influencer marketing. However, before you opt for this strategy, ensure to select an appropriate influencer sharing some relevancy with your business product to attain higher ROI (return on investment).

Ending note

Operating your business in the digital space requires a lot of patience, commitment, and capital. While a strong passion to attain the set goals may instill the requisite qualities naturally, capital is what you must worry about. In case you lack the required capital to digitally grow your business, you can avail online business loans. However, before you apply for a business loan, ensure to compare amongst various lenders to zero in on a suitable one.

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Disclaimer: This Article is for information purposes only. The views expressed in this Article do not necessarily constitute the views of Kotak Mahindra Bank Ltd. (“Bank”) or its employees. The Bank makes no warranty of any kind with respect to the completeness or accuracy of the material and articles contained in this Article. The information contained in this Article is sourced from empaneled external experts for the benefit of the customers and it does not constitute legal advice from the Bank. The Bank, its directors, employees and the contributors shall not be responsible or liable for any damage or loss resulting from or arising due to reliance on or use of any information contained herein. Tax laws are subject to amendment from time to time. The above information is for general understanding and reference. This is not legal advice or tax advice, and users are advised to consult their tax advisors before making any decision or taking any action.