5 marketing ideas to grow your business

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While it is important to maintain quality and consistency in the products and services you sell, it is crucial to launch schemes and offers to attract the right target customer. Annual events are one of the best ways to utilise different marketing ideas to boost your sales and expand your customer base. On occasions, it becomes essential to remind your customers of your presence in the market by marketing campaigns relevant to your products. Here are five marketing ideas that can help grow your business.

1. Offer personalised products

You can offer personalisation on the products or services you sell. For example, if you are a haircare brand, you can create personalised packages catering to different concerns for your customers. You can add personalised notes or give away personalised t-shirts and cups for them to remember your business. You can also offer to add a personalised touch to the customer’s gift as they please. It would be best to understand the customer’s choices and preferences while using such marketing ideas.

2. Host a giveaway

Giveaways are one of the best ways to engage your customers in your business. It is a limited-time promotion strategy where you offer a prize to lucky participants as per your predefined rules. You can launch a contest based on your products or just create an easy quiz to give out free samples of your products as prizes. However, it is crucial to plan the giveaway efficiently to ensure maximum participation. If it's a quiz, it should be easy for even a child to answer. Moreover, ensure to promote the giveaway well to maximise brand awareness.

3. Offer special discounts

Customers are always on the lookout for discounts and deals. On international observance days, you can offer discounts and deals on your products to attract customers. For instance, you could offer a promo code for your selected products. This also helps customers try different products and preferably buy them again.

4. Run an influencer marketing campaign

It is easier to convince customers to buy your products when their favourite celebrity or influencer is using them too. You can run an influencer marketing campaign and reach out to an influencer to promote your brand. It would be best to reach out and collaborate with influencers who align with your overall brand identity.

5. Give out free gifts

Assuring free gifts with every purchase on some important and popular international observance is a great idea to promote your brand and boost your business. You can offer free products on each purchase above a certain amount.

Such ideas can help you target all types of customers to boost your business and grow your sales. However, you could need considerable funds to finance a successful marketing campaign. Considering the wide variety of business needs, it might not be possible to draw funds from your existing reserves. In such a case, you can consider opting for a new business loan. When you apply for a business loan, you can receive the required funds at the right time to run effective marketing campaigns without compromising on your reserves.

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Disclaimer: This Article is for information purposes only. The views expressed in this Article do not necessarily constitute the views of Kotak Mahindra Bank Ltd. (“Bank”) or its employees. The Bank makes no warranty of any kind with respect to the completeness or accuracy of the material and articles contained in this Article. The information contained in this Article is sourced from empanelled external experts for the benefit of the customers and it does not constitute legal advice from the Bank. The Bank, its directors, employees and the contributors shall not be responsible or liable for any damage or loss resulting from or arising due to reliance on or use of any information contained herein.