22 MAY, 2020

There is no denying – the impact of millennials in the world we live in cannot be overstated. While they continue to fulfil their constant need for entertainment through different modes, films remain at the top. Films continue to appeal to the taste of millennials even if the viewing habits may have evolved over the years. This can be regarded as the fact that technology has made the experience even more engaging.

The younger generation within the society would possibly find it difficult to recall a time without a screen. From streaming live videos on their mobile phones to enjoying a cinematic experience on the home screen, millennials can enjoy it all within the comfort of their homes. From ‘Netflix and chill’ to turning to YouTube for any kind of video content, we are now experiencing a renaissance in the entertainment industry. However, despite it all, millennials continue to visit the cinema from time to time. This can be credited to the different factors that include:

It’s a distinct magical feeling – Ask a regular person as to why they go to the theatre and the answer to follow is – magic. The cinema renders its audience with a distinct experience while transporting them into a different world. It creates a special energy that can be felt and this makes millennials want to visit the theatres from time to time.

Spending time amidst loved ones – Millennials lead a hectic life and this leaves them very little time to spare for their loved ones. Planning a theatre trip with family and friends offers them a good way to spend time together. Trips to the cinema make for a great memory that is cherished among people since the former times.

Ticket discounts – Today, there are several apps and providers that offer the best benefits and discounts when booking cinema tickets. Several credit card issuers have tie ups with certain theatre. Millennials can make the best of this through credit card benefits in the form of cash backs and rewards.

Supporting art – The younger generation understands the effort that goes into making a film. This growing awareness and need for supporting art continue to bring millennials together in cinemas.

Millennials are indeed a very tricky audience to please. Their interest constantly evolves and films have effectively managed to stay on the top of the list by employing different supporting aspects.

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Disclaimer: This Article is for information purpose only. The views expressed in this Article do not necessarily constitute the views of Kotak Mahindra Bank Ltd. (“Bank”) or its employees. Bank make no warranty of any kind with respect to the completeness or accuracy of the material and articles contained in this Newsletter. The information contained in this Article is sourced from empaneled external experts for the benefit of the customers and it does not constitute legal advice from Kotak. Kotak, its directors, employees and the contributors shall not be responsible or liable for any damage or loss resulting from or arising due to reliance on or use of any information contained herein.

Disclaimer: This Article is for information purposes only. The views expressed in this Article do not necessarily constitute the views of Kotak Mahindra Bank Ltd. (“Bank”) or its employees. The Bank makes no warranty of any kind with respect to the completeness or accuracy of the material and articles contained in this Article. The information contained in this Article is sourced from empaneled external experts for the benefit of the customers and it does not constitute legal advice from the Bank. The Bank, its directors, employees and the contributors shall not be responsible or liable for any damage or loss resulting from or arising due to reliance on or use of any information contained herein. Tax laws are subject to amendment from time to time. The above information is for general understanding and reference. This is not legal advice or tax advice, and users are advised to consult their tax advisors before making any decision or taking any action.